1. 50% of those viewing your website will be doing so on smartphones or tablets in 2015.
How does your website look on a 5 inch screen? Take this opportunity to view your website the way the majority of your constituents do, on a smartphone or tablet.
2. In 2013 online giving grew by 13.5%, while overall charitable giving grew by 4.9%.
Donations are the lifeblood of your organization. While you have your website up, make a donation from your smartphone. How was the experience? Ask a staff member, a friend or a family member to make a mobile donation. If your donation page is not mobile friendly you will lose potential donations. Most nonprofits see an abandonment rate of 50%-70% from their donation pages. Can you afford to lose 50% of your potential donors?
3. 67% of your organization’s emails will be read on a smartphone or tablet.
Are your e-newsletters and email fundraising appeal templates mobile compatible? If it isn’t mobile friendly it won’t be read. 80% will delete an email that doesn’t look good on their mobile device, 30% will unsubscribe.
The time for nonprofits to become mobile ready is now. Don’t miss the opportunity to prepare your website, donation page and email communications for mobile compatibility.
Next week: How to start thinking about mobile-first as part of your online strategy.
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