The Path to Stakeholder Engagement in 2015: Inspire, Educate, and Engage Stakeholders

 Putting it all together to Inspire, Educate and Engage

Your well-written statements can now be used to inspire people to engage with your organization.

 

Your Case Statement can be used as the core tool for:

• Fundraising campaigns with major donors, capital campaigns and endowments.
• Recruiting board members.
• Engaging and employing new personnel.
• Educating influential community leaders.
• Drafting volunteers.
• Drawing people together around your mission and community organizing.
• Informing individuals about your organization and its Vision and Mission.

Your Website is a Platform for your Mission

Use your Vision and Mission Statements on your website to educate and engage potential donors. Below are two examples of the ways organizations are using well-crafted Vision and Mission Statements to inform visitors and engage with potential donors on their website.

Ronald Mc Donald House uses a combination of its Statements, a captivating photo and both a donate and connect button to engage with potential donors on its website.

Center for Community Change combines infographics with its Mission Statement to provide a powerful messaging tool to website visitors.

Summary

Once your nonprofit has drafted its Vision, Mission and Values Statements and used them to create its Case Statement, you will have tools with significant operational and development value.

These documents will outline your organization’s:

• Vision- What impact are you trying to achieve and for whom.
• Mission- Why you exist, what you do and how you do it.
• Values-What are your core values.

The Case Statement, drafted from your Vison, Mission and Values Statements, is your central fundraising tool. It will enable you to strategically:

• Fundraise
• Engage
• Educate
• Recruit
• Organize

These tools will allow you to cultivate relationships with the following stakeholders on behalf of your organization:

• Donors
• Board members
• Personnel
• Community leaders
• Volunteers
• Public

This concludes my 3-part series on stakeholder engagement for Nonprofits. Next week I begin to explore the power of mobile technology for Nonprofits in the areas of fundraising, outreach, and constituent services.